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When an email is sent out with a bad address, the SMTP server mail administrator
sends it back with the bad email address somewhere in the body of the
message.
Because the "From" address is the mail administrator and not
the bad email address, GoldMine can't link it to the original contact.
Usually that means visually looking for the email address in the body
and then searching GoldMine for it.
With BounceLinker, there is no need to search for email addresses in
GoldMine. BounceLinker can do it all for you!
Don't forget:
This is not just an administrative headache in GoldMine.
Continuing to send email blasts to large numbers of contacts can bring
your company to your SMTP server's attention. You could become flagged
as a spammer and actually sued by your provider! With BounceLinker,
there is no reason to send repeated emails to bad addresses and take
that risk - clean it up instead and send smaller blasts with valid
addresses.
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